Digital Strategist
&
Marketer
I believe that the work we choose says something deeply personal about us as humans.
And while we all have to work to live in our world and sustain our lifestyles, I’ve realized that there is the work we have to do and the work we choose to do. To me, the work I’ve always “chosen” has always been helping others. From volunteering at my local animal shelters to volunteering my time to organizations who need marketing or extra hands, I’ve always felt my purpose in life has been to help those in need. The foundation of my career has always been to do more good and I’ve found ways to make my roles more impactful by creating new strategies, processes, and campaigns to drive those good things forward.
what you get when you work with me
a dedicated, empathetic and people-centric leader
someone fully willing to understand of your mission & vision to bring you the most awareness and impact possible
end-to-end strategy and execution through digital channels
human-focused content strategy to ensure relevancy in our ever-changing world
transparent project management, data and reporting
tldr; I want to save you time, money, and hard lessons learned (and lost). Allowing everyone to be more productive by finding clarity in what you want to see in the world vs. getting lost in the endless opportunity of digital.
my methodology
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Do you know if your vision and mission align with the world and what it needs?
Find out what your true needs are based on your vision
Understand what humans want or will drive human action based on your vision
What you want to achieve and why, and why anyone else would care about that?
Finding ways to make other humans care about your vision or idea beyond logic (driving home true human interaction, connection, and action).
Logic doesn’t create action, feelings do!
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Determine what gaps or loopholes exist
Finding out what you might be missing from your idea that could leave gaps in your story, product, or idea making it harder for humans to engage or connect
Closing the loop from idea to engagement
Creating a vision plan (what you want to see), an action plan (how we work towards that vision), and determining how to best understand if you’ve achieved your goal while also benefitting your target audience (reporting & analysis).
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Translating your idea into a truly symbiotic human experience or product — where you feel good about what you’re putting out into the world, and your audience is fully bought in.
Partnering in real time with your audience — seeing your customers as real people, not just numbers, that make your life, product, and company better
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Translating and evolving your story over time — companies, brands, and ideas are built by humans which makes them human in and of themselves. Your brand, story, etc changes as you change — these are stories worth sharing to keep your brand human, raw, and real in ways that your audience will find connection in.
Brands & Organizations I’ve Worked With
Other Skills & Interests
Storytelling & Public Speaking
I had the chance to record a TEDx talk a few years back where I told my story of volunteering with shelter dogs. My dog, Rory, inspired me to dive into the world of rescue and I haven’t looked back.
Rescue & Wildlife Conservation
I’ve always been an animal lover, but as I’ve gotten older I’ve taken more serious steps to be a part of rescue work. From volunteering with local shelters, offering marketing pro bono to rescues, or fostering, I’ve found this kind of work is what keeps my world spinning.
Photography & Content
The more I dove into the world of good, the more stories I dug up. There are many ways to tell a story or create awareness about something in our world, but finding the right way to tell it with intentionality and inspiration at the heart is the most important part.
